// the challenge
The startup was launching an online shop for over-the-counter health products and supplements with no brand, website or systems in place. A small team had to be able to handle orders and support quickly.
// what we did
We created the brand and the user experience, built a fast React storefront on top of WordPress, a custom admin dashboard for inventory and orders, and linked support tickets to customer profiles so every request comes with its order context.
// challenges
- nothing existing (brand, visual system, architecture)
- linking store, admin tools and ticketing
- keeping cart, checkout and inventory in sync between the WordPress REST API and React
- clear catalog display for OTC health products
- a lean backend for a small team
// approach
- WordPress as headless CMS with a React frontend
- custom admin dashboard for inventory, orders and live metrics
- ticketing integrated with customer profiles
- checkout and payments adapted to Balkan shipping and regional payment preferences
// stack
- WordPress
- React
- Headless CMS
- REST API
- JavaScript
// the result
End to enddelivered, from brand to launch
<1sstorefront load time
1workflow for store, admin and support
“They didn't just build our website—they built our entire company's digital engine from scratch. Having our brand, headless store, admin dashboard, and ticketing system work together seamlessly gave us the operational edge we needed to launch successfully.”
Co-Founder & Chief Operating Officer, Balkan OTC Health Startup